Even the most carefully planned marketing effort requires that the correct target
group be reached. This goes geographically, demographically and in terms of volume.
This is why Discovers marketing planning is always based on the behavior, size and
evolution of our home market.
We monitor the development in air transport, accommodation, destinations and travel
patterns within the entire Nordic region. We know why companies and individuals travel
the way they do, where they go, how long they are gone where they stay, what their
consumption is, how often they travel etc.